Co-authored by Tracy Pullman, Rise & Vibe Marketing, and Byron Fry, Ravelyn Consulting Go-to-market execution rarely fails because of a lack of effort. Most scaling B2B companies are working hard. The problem is that marketing and sales are often working from different assumptions about the buyer, about timing, about what success looks like and when. That gap is where growth stalls. I teamed up with Tracy Pullman, founder of Los Angeles-based Rise & Vibe Marketing, to look at these questions...

For the past two years, the sales technology market has sold a seductive idea: that generative AI can compress the time between prospect identification and first meeting, while expanding the volume of outreach a team can execute. On one level, that proposition is real. AI is now embedded across prospecting, account research, sequencing, message drafting, call summarisation, forecasting and pipeline administration. McKinsey has argued that marketing and sales remain among the functions with...

Guest post by Ariel Cecchi PhD , CEO, Behavioural Finance Consulting Why Fintech Growth Stalls Fintech is one of the fastest-moving...